Email deliverability: A journey into the inbox 2020

Email is the beating heart of every customer engagement strategy, with both customers and marketers expressing its effectiveness as part of our dedicated annual series of research.

In partnership with Validity, this report investigates where the email journey starts and how marketers deal with this delicate phase. Understanding how marketers think about email deliverability, which aspects they feel confident with and, ultimately, how they measure its success, is crucial to helping them improve their overall performance. Mistakes at this early stage may cause significant financial impact – as over 90% of marketers told us in this survey.

This report is a great tool for those marketers willing to cover the gap between their knowledge and practice, as we guide them through the aspects of their deliverability strategy that they should prioritise to improve email performance.