eCommerce Strategy - 20 July 2021

You will learn to:

• Understand today's eCommerce world, the omnichannel customer and what they value most
• Grasp what is driving the eCommerce and mCommerce revolution: technologies, payments, consumer behaviour
• Improve eCommerce experiences through User Centred Design and UX
• See the ingredients of high performance eCommerce sites and apps
• Map the customer journey to target high value customers
• Understand how to improve your conversion levels
• Learn the techniques to track and optimise your eCommerce performance