Effective measurement and actionable insights

Level: Marketing tactics

With the rise of digital communication channels, marketers encounter an ever-growing amount of data and metrics to measure their activities. In this lesson you will learn about the most relevant measurements to achieve your objectives as well as how to turn these numbers into actionable insights for your organisation.

Learning objectives:

• The different forms of marketing measurement
• Their main pros and cons
• What actionable insights look like

Estimated completion time: 2 hours