Award in Direct Mail

Level: Marketing planning

During your Award in Direct Mail, you will:

• Learn how to make the best use of mail for marketing
• Gain a clear understanding of how mail works alongside other channels
• Develop insight into the importance of using data to launch and optimise your mail campaigns
• Be able to demonstrate how to plan and measure your mail campaigns
• Learn how to interact with different audiences and market segments with mail
• Explore ways to implement creativity in mail
• Gain the foundations to produce successful mail and door drop campaigns

A DMA course powered by Royal Mail.