DMA Award in Data and Analysis.

During your Qualification in Data, you will learn to:

• Identify the drivers of value, risk and cost in data used by the marketing department
• Plan your organisational strategy for data collection, permissioning and management
• Understand how data drives marketing and the impact of data quality
• Create an effective data management strategy
• Construct a data strategy that adheres to current and forthcoming legislation and regulation
• Build a secure data management culture that enables marketing innovation

Level: Marketing tactics L4