Direct Mail & Its Place In The Media Landscape

This module will help you to understand the definition, role and key strengths of direct mail in the media landscape and will require around one hour of study time. 

As you work through this module you will engage with 3 key lessons plus a summary:

Lesson 1: Direct mail in today’s media landscape

Lesson 2: How consumers interact with mail

Lesson 3: The customer journey

Lesson 4: Module summary

Level: Marketing tactics L4