Discovering and using campaign insights

Level: Marketing tactics

In this lesson, you will learn to understand the value of analysing your marketing campaigns and how to approach it. From this analysis, you can draw insights to create a step-by-step plan to improve the marketing activity you do.

Lesson objectives:

• Why and how to analyse your marketing campaigns
• Where analysis and campaign insights should sit in your campaign planning process
• How to develop and use your insights

Estimated completion time: 2 hours

Course of origin: DMA Award in Marketing