Award in Email Marketing Strategy

Level: Marketing strategy

Email strategy is key in getting your emails to the inbox and grabbing the attention of your audience.

Email tends to be so many things to so many people in every organisation; as part of an omni-channel campaign, so integrated planning is critical, but also for those non campaign moments, such as newsletters, trigger emails, receipts, customer relationship journey emails, and so on, these need a strategy too.

This course looks at the integrated planning approach and how all channels work together for those campaign moments as well as how to build a successful data driven, customer focused, overarching email channel strategy.