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Display advertising offers a great opportunity to catch the eye of prospective customers, generating leads and driving actions. However, you need to ensure you’re targeting the right user, at the right time, on the right website. Using practical exercises and industry case studies, you'll gain a comprehensive understanding of how you can use display advertising to achieve your marketing objectives.
Display marketing strategy
Your price: £ per delegate
Level: Marketing management
Display advertising offers a great opportunity to catch the eye of prospective customers, generating leads and driving actions. However, you need to ensure you’re targeting the right user, at the right time, on the right website. Using practical exercises and industry case studies, you'll gain a comprehensive understanding of how you can use display advertising to achieve your marketing objectives.
Lesson objectives:
- The four different types of display ad campaigns
- How to develop each strategy based on customer profile and interactions with your brand
- How to measure the performance of your display advertising
Estimated completion time: 3 hours
Course of origin: DMA Professional Marketing Diploma
Meet the Tutors / Speakers
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