Direct Mail Hall of Fame

The final module in this Award showcases ten of the most successful direct mail campaigns to date. 

Each case study demonstrates a range of different techniques used that have been taught throughout each of the modules, demonstrating how real-life brands have achieved success.

Learning objectives

By working your way through the case studies included here you should develop:

• An awareness of how some direct mail campaigns have achieved success
• An awareness of how various marketing tools and techniques are used to enhance direct mail campaigns and achieve positive response/sales 
• An understanding of the creative approaches that make direct mail a welcome and enjoyable experience for the recipient

Content

This module consists of 10 case studies, including a cross-section of campaigns that demonstrate different aspect of the topics covered in modules one to nine.

Level: Marketing tactics L4