Award in Direct Mail - Royal Mail

Your course is packed with expert knowledge, facts, research, statistics, trends, advice, tips, learning checks and case studies. 

On completion, you will be able to articulate the business case for using direct mail and understand all about the planning, testing and evaluating that goes into creating successful campaigns.

Direct mail is now the third largest media channel in the UK and research shows that 92% of all mail is opened and 48% of UK adults take positive action after receiving it. This means that direct mail is one of the most powerful channels available to marketers and businesses – proving to be a welcome and effective way to build relationships in the offline and online world.

As you work through this course, you will gain a thorough overview of the characteristics of direct mail, and how it can be used on its own – as well as part of a larger integrated campaign - to drive great marketing results. Through the case studies we have included you will learn how a simple proposition, and clever use of data, makes for compelling personalised marketing communication, and how smart techniques, such as augmented reality, can be used to extend the customer journey into the online word.