Award in GDPR - Direct Mail
This Award is equivalent to a QCF level 4 professional qualification and is made up of lesson content, learning checks and an online assessment.
This course should take approximately 2 hours’ to complete.
This includes working through each lesson and engaging with further reading where necessary, ensuring you are prepared to take the final online assessment. The online assessment can be taken in your own time.
Upon passing, you will be qualified to use the honorific Award GDPR - Direct Mail. To find out more about the assessment, visit the relevant section on this page.
The content of this Award reflects an interpretation of the GDPR text as of May 2018. We will endeavour to keep content up-to-date pending any changes to the GDPR text for the duration of your course.
The GDPR is channel neutral and the majority of specific requirements for digital marketing are in the Privacy and Electronic Communications Regulations (PECR) and equivalent laws in EU Member States. The principles of the GDPR do however affect any use of Personal Data online or offline. To accept and proceed to the lesson content please tick the box on the top right.
You will learn:
- Why the GDPR has been introduced and who does the GDPR affect?
- he opportunities for direct mail • What is the territorial scope of the GDPR?
- The six justifications for processing personal data
- What constitutes consent and when must it be used?
- Legitimate Interest: what it means and how to use it legitimately
- Who enforces the GDPR and what are the penalties for non-compliance?
- What are the eight ‘Special Categories’ of data?
- The three key elements to profiling under GDPR
- Database and record keeping requirements
- Understanding changing attitudes towards data privacy