B2B Lead Generation - 09 June 2021

During this course you will learn to:

• Generate more of the leads your sales people crave, and less of those they hate!
• Understand how best to qualify a lead before handing over to sales
• Maximise the use of data to make the most of every sales opportunity
• Utilise automated marketing to optimise the customer journey
• Integrate across digital media, to optimise performance