Competitor benchmarking

In the ever-shifting marketing landscape, you can't afford to be complacent. In this lesson, you'll expand your view of your marketplace by focusing in on your competitors. Using interactive exercises and practical examples, we'll introduce you to a range of tools for identifying your competitors and benchmarking your performance against theirs.

Lesson outcome: How to identify your competitors and benchmark your marketing performance again theirs.

Course of origin: Post Graduate Diploma in Digital Marketing

This lesson is recommended for marketing leaders who want to build effective digital customer-centric communication strategies.

Level: Marketing leadership L7