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Choosing your offline channels


Level: Marketing tactics


Offline marketing is used to create brand awareness, reach targeted users and generating leads or sales without involving the internet. Why does today's modern marketer need offline marketing options?

Lesson objectives:

  • What the main offline marketing tools/channels are
  • Why and when do we need to use the offline marketing channels

Estimated completion time: 2 hours

Course of origin: DMA Award in Marketing

Meet the Tutors / Speakers

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