Completing the SWOT analysis

Before you plan your future strategy, you need to ensure that it’s playing to your strengths. In this lesson, you’ll learn how to use a SWOT analysis to identify the key strengths, weaknesses, opportunities and threats. Using interactive exercises and practical examples, you'll learn to use the insights from your SWOT analysis to inform your short-term and long-term planning.

Lesson outcome: Learn how to use a SWOT analysis to identify you’re organisation’s key strengths, weaknesses, opportunities and threats.

Course of origin: Post Graduate Diploma in Digital Marketing

This lesson is recommended for marketing leaders who want to build effective digital customer-centric communication strategies.

Level: Marketing leadership L7