Content and platforms

Level: Marketing management/Practitioner

The same ad will not perform the same across different social media platforms. In this lesson, you will explore the different opportunities offered by each platform and how to plan your content accordingly.

Learning objectives:

• Advertising opportunities across the social media platforms
• What content works best across those platforms
• How to use the right kind of content for your campaign objective

Estimated completion time: 2 hours

Course of origin: Professional Certificate in Social Media