Consumer trust

Level: Marketing tactics

This lesson focuses on consumers' attitudes towards personal data and what organisations can do to earn their trust. Through the use of practical exercising and industry case studies you'll learn about how the GDPR puts consumer's in control of their data, how brands should build trust-based relationships with their customers, and the opportunities these relationships can open up for your organisation. At the end of the lesson, you'll use everything you've learnt to complete our bespoke strategy document, creating an action plan to improve your levels of consumer trust.

Learning objectives:

• How consumers feel about the use of their personal data
• How you can persuade customers to share their data
• How you take advantage of the GDPR to build trust with your customers

Estimated completion time: 2 hours

Course of origin: DMA Award in GDPR