Choose the right metrics to measure success

Level: Marketing management/Practitioner

In this lesson, you will dive into the various social media metrics to learn which is best suited for your objectives. 

Learning objectives:

• To align social media metrics with the customer journey
• How the different metrics compare across the main platforms
• How to apply the loyalty loop theories to your social media plans

Estimated completion time: 2 hours

Course of origin: Professional Certificate in Social Media