Copywriting for Digital - 15 May 2024

You will learn to:

• Understand how an audience interacts with digital media differently from print
• Identify what makes digital content successful for web, email, social media and blogs
• Produce persuasive copy across all digital media whether you're writing, repurposing or editing
• Drive web traffic by creating copy that will be found by search engines
• Improve return on investment by using the right words in the right places