Copywriting for Web and Email

Write copy that attracts, engages and influences readers. Learn how good copywriting can boost results, from better search engine optimisation to improved email response. Gain the confidence you need to apply these best practices in your digital copy.

You will learn to:

• Understand how your audience interacts with digital content as opposed to print
• Create the most effective web copy that attracts and extends the journey of more visitors
• Write both to engage your audience and to attract search engines
• Appeal effectively to both B2B and B2C audiences
• Create emails and email campaigns that drive improved results

Who should attend:

This course is for anyone who needs to write or evaluate copy for digital media. You could be a marketing executive, manager or copywriter looking to expand your experience.

Enrol onto ‘Copywriting for Web and Email’ course and receive the ‘DMA Copywriting Guide’. The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.

Level: Intermediate

Duration: 1 day (7 CPD hours)