Copywriting for Not-for-Profit - 18 January 2022

You will learn to:

• Apply behavioural science to get more people to read whatever you write
• Avoid the mistake 90% of copywriters make when asking for support or donations
• Use statistics, stories, typography and more to engage, persuade and get results
• Write equally effectively for acquisition, retention and lapsed supporters
• Adapt and apply all you have learned so that it works across all media