Defining content pillars

Level: Marketing management/Practitioner

This lesson will explore the concept of content pillars to help you create content that provides value to your audience rather than solely promoting your business. 

Learning objectives:

• What a content pillar is and how the concept should inform your social media strategy
• How to determine what your content pillars should be
• How to create a social media content strategy

Estimated completion time: 2 hours

Course of origin: Professional Certificate in Social Media