Data privacy: An industry perspective 2019

Welcome to the 2019 edition of this report, the latest in our series of studies about marketers’ attitudes towards data privacy, from the effects of GDPR to what the future might hold.

This report contains the results of the seventh survey we have conducted and is the second poll among marketing professionals since GDPR came into force on 25 May 2018. The views of the industry are the most comprehensive consideration of the GDPR’s impact since that date.