Developing a compelling digital marketing strategy

Behind every great campaign is a great marketing strategy. In this lesson, you'll learn to define the importance of a strategic approach, understand how objectives shape strategy and explore the difference between strategic and tactical planning. Using interactive exercises and industry case studies, you'll gain a working knowledge of everything a formidable marketing strategy needs to contain.

Lesson outcome: You will learn all the key elements of a formidable marketing strategy.

Course of origin: Post Graduate Diploma in Digital Marketing

This lesson is recommended for marketing leaders who want to build effective digital customer-centric communication strategies.

Level: Marketing leadership L7