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Delivering a CRM programme


Level: Marketing tactics


In this lesson, you will learn about the benefits of creating relationships with your customers. You will explore why not all customers have the same needs and wants at the same time and why they need to be treated differently.

Lesson objectives:

  • What customer relationship management is
  • How you can identify different types of customers and their needs
  • How you can deliver an effective CRM programme for your business

Estimated completion time: 2 hours

Course of origin: DMA Award in Marketing

Meet the Tutors / Speakers

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