Designing propositions to connect with audiences

Your proposition is the glue that binds your marketing strategy together. In this lesson, you'll learn how propositions can be used to connect with target segments and guide them through your customer journey. Using interactive exercises and industry case studies, you'll gain an understanding of how a skilfully articulated proposition can resonate with various customers across different platforms. By the end of the lesson, you'll be ready to use everything you've learnt to write a proposition for your own organisation.

Lesson outcome: You will learn how to create an effective proposition that underpins and reinforces your brand messaging.

This lesson is recommended for marketing leaders who want to build effective digital customer-centric communication strategies.

Level: Marketing leadership L7