Data storytelling, visualisation and reporting

Level: Marketing tactics

In this lesson you will learn how to present data to an audience. You will explore various visualisation techniques, the key steps to building a successful data report, as well as the importance of storytelling to convey your findings effectively.

Learning objectives:

• What good data storytelling and visualisation look like
• What you can do to improve the data narrative
• What makes a report good

Estimated completion time: 2 hours