Data platforms

Level: Marketing tactics

With the multiplication of data sources, organisations often find themselves dealing with a wide range of data platforms. In this lesson, you will learn what the different types of data platforms are, which ones are best suited for your objectives and how to integrate data from multiple platforms to make your marketing activities more effective.

Learning objectives:

• About the most common platforms for data analysis and how they work
• What the different types of databases are and their structure
• Data flows and its uses

Estimated completion time: 2 hours