Delivering a content strategy

Level: Marketing management

Your content strategy needs to be unpinned by a strong understanding of your audience and their needs. Using our bespoke strategy template, we’ll show you how your content marketing should be informed by audience and keyword research. You'll also learn tips and techniques to boost your content production by repurposing your assets to fit different channels.

Lesson objectives:

• How content marketing can be improved by audience and keyword research
• What a good content production process looks like
• How to curate and repurpose content

Estimated completion time: 3 hours

Course of origin: DMA Professional Marketing Diploma