Developing a content strategy

Level: Marketing management

This lesson covers the importance of creating a tailored content marketing strategy. You’ll start by using our interactive content mapping tool to reveal any gaps in your content. Using these insights, you’ll learn how to build a content marketing strategy and plot your content against your marketing funnel.

Lesson objectives:

• Why a content marketing strategy is important
• The process of building a content marketing strategy
• How to map content onto the marketing funnel

Estimated completion time: 3 hours

Course of origin: DMA Professional Marketing Diploma