Data segmentation and predictive modelling

Level: Marketing tactics

In this lesson you will learn about the ways in which segmentation and predictive modelling can help you improve the efficiency of your marketing activities. You will explore different tactics to better target your audience, predict outcomes and automate your activities.

Learning objectives:

• What data segmentation is and what you can achieve with it
• What predicting modelling is and its benefits
• Understand the predictive power of data triggers

Estimated completion time: 2 hours