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Defining SMART objectives to shape strategy.


Level: Marketing leadership


SMART objectives are an essential tool for monitoring your progress and achieving your goals. In this lesson you will learn the different attributes of SMART objectives and how they can help you deliver your campaigns and projects.

Lesson objectives:

  • How to identify the different aspects of SMART objectives
  • Understand why they are vital to the successful delivery of your campaigns and projects

Estimated completion time: 3 hours

Course of origin: DMA Professional Marketing Diploma

Meet the Tutors / Speakers

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