Data-driven marketing communications planning

In this lesson, you'll walk through a tried-and-trusted planning process from performing a situation analysis and creating your SMART objectives, through to managing your campaign and evaluating its performance. 

Lesson objectives:

• What are the basics of marketing planning
• What are the key issues that your strategy needs to address
• How to convert your marketing strategy into tactics
• How to manage and evaluate your campaigns

Estimated completion time: 2 hours

Level: Marketing tactics L4