Developing a compelling marketing strategy

Behind every great campaign is a great marketing strategy. In this lesson, you'll learn to define the importance of a strategic approach, understand how objectives shape strategy and explore the difference between strategic and tactical planning. Using interactive exercises and industry case studies, you'll gain a working knowledge of everything a formidable marketing strategy needs to contain.

Lesson objectives:

• To define the importance of a strategic approach
• To understand how objectives shape strategy
• The difference between strategic and tactical planning

Course of origin: DMA Postgraduate Marketing Diploma

This lesson is recommended for marketing leaders who want to build effective digital customer-centric communication strategies.

Level: Marketing leadership L7

Estimated completion time: 4 hours