Production in Direct Mail

The final production of a direct mail piece can directly impact upon whether it is kept or instantly disposed of.

This module details the various production methods that can be used when developing your mailing and the technical aspects to consider in order to achieve the desired response.

Learning objectives

By working through this module you should develop:

• An awareness of the key processes involved in the physical delivery of direct mail
• An understanding of the formats and materials and what can successfully be mailed
• A sense of what represents ‘quality’ in respect of direct mail
• An understanding of what is needed at each stage in the direct mail production process
• Knowledge of how to brief each process and evaluate briefs produced by others