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Search Engine Marketing is split into two distinct channels, Search Engine Optimisation (SEO) and Pay Per Click (PPC). This lesson will focus on SEO. Using practical exercises and industry case studies, we’ll show you a range of techniques to help you scale the search engine rankings. We'll also look at the key principles of search engine marketing so you can target your audience at the moment they’re looking to purchase. At the end of the lesson, you'll apply what you've learnt, using our bespoke template to create a search engine marketing strategy for your own organisation.
Search engine marketing strategy
Your price: £ per delegate
Level: Marketing management
Search Engine Marketing is split into two distinct channels, Search Engine Optimisation (SEO) and Pay Per Click (PPC). This lesson will focus on SEO. Using practical exercises and industry case studies, we’ll show you a range of techniques to help you scale the search engine rankings. We'll also look at the key principles of search engine marketing so you can target your audience at the moment they’re looking to purchase. At the end of the lesson, you'll apply what you've learnt, using our bespoke template to create a search engine marketing strategy for your own organisation.
Lesson objectives:
- The fundamentals of SEO and PPC
- How to set goals for your SEM campaigns
- Understand where SEM fits within an integrated marketing strategy
- Understand your audience and how to target them effectively with SEM
Estimated completion time: 4 hours
Course of origin: DMA Professional Marketing Diploma
Meet the Tutors / Speakers
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