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Responsible Marketing: Privacy, compliance and the law - 16 March 2022

The workshop will include:

  • Overview of the marketer's legal obligations and consumer rights
  • The changing way that consumers view their data and privacy
  • Principles of responsible marketing and DMA code of conduct
  • GDPR, PECR now and ePrivacy regulations arriving in 2019
  • UK preference services - what they are and how should they be applied.
  • How to meet consumer expectations and retain brand trust

Meet the Tutors / Speakers

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