Search Engine Marketing: SEO & PPC - 12 June 2023

You will learn to:

• Develop an integrated search marketing plan that maximises your SEO and PPC efforts
• Create landing pages that will boost conversion rates for both SEO and PPC
• Apply keyword analysis to optimise your site for SEO and make your PPC activity more effective
• Ensure that growth is sustained in your targeted traffic
• Identify, measure and act upon the KPIs that will help you boost your performance in search