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Responsible Marketing - 30 January 2024
Your price: £ per delegate
This workshop will include:
- A practical understanding of the data protection requirements for marketing
- Includes both GDPR & PECR as they impact on marketers
- How to identify & assess privacy risks
- The changing way that consumers view their data and privacy
- Principles of responsible marketing and DMA code of conduct
- UK preference services - what they are and how should they be applied.
- How to meet consumer expectations and retain brand trust
Meet the Tutors / Speakers
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