Reviewing your ability to compete

Digital marketing is obsessed with gathering data and insights, and rightly so. But often the best data is sitting right under your nose. In this lesson, you'll learn how to conduct a digital audit of your past campaigns, your resources, and your current and future market position. Using interactive exercises and practical examples, you'll use the 7S's strategic framework to identify issues and dependencies across your own organisation.

Lesson outcome: Learn how to review your digital marketing, including identifying issues and dependencies.

Course of origin: Post Graduate Diploma in Digital Marketing

This lesson is recommended for marketing leaders who want to build effective digital customer-centric communication strategies.

Level: Marketing leadership L7