Behavioural Economics - 19 October 2021

During this course you will learn to:

• Use the principles of Behavioural Economics to develop frameworks for research and planning
• Change the context in which you present choices to consumers
• Develop messaging that influences patterns of consumption
• Build messaging that nudges people to make more profitable decisions
• Identify and modify consumption habits and patterns
• Understand the power of the default option
• Understand how 'mental accounting' affects decision making
• Make 'irrational' consumers more predictable