Return to listings

    Behavioural Economics - Making it Social

    Your price: £ per delegate


    Level: Marketing management/Marketing tactics


    Exploring the idea that humans are, in the words of former Ogilvy and St Luke’s planner Marks Earls, a “herd animal”.

    Learning objectives:

    • How to use social influence in marketing
    • The concept of herding
    • The importance of tailoring your messages
    • The risks of social proofing

    Estimated completion time: 2 hours

    Course of origin: DMA Award in Behavioural Economics

    Book now

    Meet the Tutors / Speakers

    Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt.