Behavioural Economics - Making it Timely

Level: Marketing management/Marketing tactics

The final pillar of the government’s EAST framework is the suggestion to ‘make it timely’. It is an important consideration as the same message will have a different effect depending on when it’s delivered and when a person sees or reads it.

Learning objectives:

• The importance of timeliness in your communications
• When to target an audience

Estimated completion time: 2 hours

Course of origin: DMA Award in Behavioural Economics