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    Behavioural Economics - Making it Effective

    Your price: £ per delegate


    Level: Marketing management/Marketing tactics


    The implications of Behavioural Economics are far-reaching, with applications beyond marketing and communication.

    Learning objectives:

    • What are the most significant principles of Behavioural Economics
    • How they have been successfully used in communication campaigns

    Estimated completion time: 2 hours

    Course of origin: DMA Award in Behavioural Economics

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