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    Behavioural Economics - Making it Easy

    Your price: £ per delegate


    Level: Marketing management/Marketing tactics


    The standard approach for marketers who want to boost sales is to consider how they can increase the motivation to buy. But this is only one half of the equation.

    Learning objectives:

    • How to make a desired behaviour as easy as possible for the consumer
    • What is choice paralysis and how to limit it
    • What is extremeness aversion and how to avoid it

    Estimated completion time: 2 hours

    Course of origin: DMA Award in Behavioural Economics

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