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    Behavioural Economics - Making it Attractive

    Your price: £ per delegate


    Level: Marketing management/Marketing tactics


    This pillar covers the idea that communications are more effective if you make a course of action attractive, rather than making your rationale logically watertight. 

    Learning objectives:

    • How to make a desired behaviour attractive for the consumer
    • What is the concept of farming
    • What is cognitive dissonance
    • How can your weaknesses make your business more attractive

    Estimated completion time: 2 hours

    Course of origin: DMA Award in Behavioural Economics

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