Developing a customer data strategy

Level: Marketing leadership

Customer data has been transformed from an annoying by product to a hugely sought-after commodity. However, many companies' data strategies have failed to keep up.

In this lesson, you will be introduced to the key organisational benefits of having a detailed and integrated data strategy. Using interactive exercises and industry case studies, you'll reflect on how you currently handle your data looking for opportunities to improve the efficacy of your marketing communications.

Lesson objectives:

• The benefits of an integrated data strategy
• What your data strategy should consider
• The steps needed to develop a data strategy

Estimated completion time: 4 hours

Course of origin: Postgraduate Diploma in Digital Marketing