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Mobile engagement is one thing, but how can you turn that engagement into sales? Using practical exercises and industry case studies, we'll walk you through the process of creating a year-long mobile marketing strategy that puts mobile marketing at the heart of your marketing mix. At the end of the lesson, you'll be ready to apply what you've learnt, creating a mobile marketing channel strategy for your own organisation.
Developing a mobile marketing strategy
Your price: £ per delegate
Level: Marketing management
Mobile engagement is one thing, but how can you turn that engagement into sales? Using practical exercises and industry case studies, we'll walk you through the process of creating a year-long mobile marketing strategy that puts mobile marketing at the heart of your marketing mix. At the end of the lesson, you'll be ready to apply what you've learnt, creating a mobile marketing channel strategy for your own organisation.
Lesson objectives:
- How to set objectives and KPIs
- The key stages of a mobile customer journey
- What the mobile purchase cycle is
Estimated completion time: 3 hours
Course of origin: DMA Professional Marketing Diploma
Meet the Tutors / Speakers
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