Developing a social media channel strategy

Level: Marketing management/Practitioner

This lesson will guide you through the creation of a framework to ensure all your social media activities and campaigns work well together and deliver a consistent brand experience.

Learning objectives:

• To set your long term objectives for the channel
• To determine which social channels you will focus on
• To create a framework for all social media activity and campaigns to work from
• To strengthen brand experience
• To create a consistent user experience for audiences

Estimated completion time: 2 hours

Course of origin: Professional Certificate in Social Media